Privacy policy

Effective and last updated: August 31, 2026

This Privacy Policy explains how Zeto International LLC, operating as Pool Direct Supply, collects, uses, discloses, retains, and protects personal information when you visit pooldirectsupply.com, request a quote, purchase a product, create an account, communicate with us, or use our services.

Our online store is powered by Shopify.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• Name and contact information
• Company or organization
• Billing and shipping addresses
• Email address and telephone number
• Account information
• Products viewed and cart activity
• Quote requests and purchase history
• Product preferences
• Delivery requirements
• Return, cancellation, and warranty information
• Pool, spa, equipment, compatibility, and installation information you provide
• Payment method, transaction status, and transaction identifiers
• Limited information received from payment and financing providers
• Emails, text messages, contact forms, photographs, and support communications
• Internet Protocol address
• Browser, device, operating system, and approximate location information
• Pages viewed, links selected, and website activity
• Cookie, analytics, and advertising identifiers
• Fraud, identity verification, and payment risk information

We do not normally receive or store complete payment card numbers.

HOW WE COLLECT INFORMATION

We may collect information:

• Directly from you
• Automatically through your browser or device
• Through cookies, pixels, analytics tools, logs, and similar technology
• From Shopify
• From payment and financing providers
• From manufacturers, distributors, warehouses, and carriers
• From customer service, security, analytics, advertising, and fraud prevention providers
• From public sources and business partners where permitted by law

HOW WE USE INFORMATION

We may use personal information to:

• Operate our website and services
• Create and manage customer accounts
• Prepare quotes
• Process payments and orders
• Verify identity and payment authorization
• Confirm product configuration
• Arrange fulfillment, shipping, and delivery
• Coordinate with manufacturers, distributors, warehouses, and carriers
• Provide customer service
• Process cancellations, returns, warranties, and refunds
• Send transactional communications
• Send marketing where permitted
• Personalize content and product recommendations
• Analyze and improve our website and operations
• Measure advertising performance
• Prevent fraud, abuse, chargebacks, and security incidents
• Meet tax, accounting, sanctions, regulatory, and legal requirements
• Establish, exercise, or defend legal claims
• Enforce our agreements and policies
• Respond to lawful requests from courts, regulators, and government authorities

HOW WE DISCLOSE INFORMATION

We may disclose personal information when reasonably necessary to:

• Shopify and ecommerce technology providers
• Payment processors, banks, financing providers, and fraud prevention services
• Manufacturers, distributors, warehouses, and warranty administrators
• Parcel carriers, freight carriers, freight brokers, and delivery providers
• Customer support and communication providers
• Marketing, analytics, and advertising providers
• Attorneys, accountants, insurers, regulators, courts, and law enforcement
• Business successors or counterparties involved in a financing, reorganization, merger, acquisition, or sale

We may also disclose information at your direction, with your consent, or when legally required.

PAYMENT, ANALYTICS, AND ADVERTISING PROVIDERS

Depending on the services enabled on our store and the choices you make, providers may include Shopify and its affiliates, payment methods displayed at checkout, Shop Pay, Affirm for Shop Pay Installments, Google services, Meta services, and providers used for email, text messages, customer support, fraud prevention, and security.

These providers may process contact details, identifiers, device activity, website activity, order information, transaction status, and fraud indicators.

Each provider may independently process certain information under its own privacy notice.

TARGETED ADVERTISING, SALE, AND SHARING

We may use analytics and advertising services that collect or receive online identifiers and website activity.

Depending on applicable law, disclosure of this information for targeted advertising may be treated as a sale, sharing, or targeted advertising even when no money is exchanged.

Where applicable, you may opt out through our privacy controls, a supported Global Privacy Control signal, or by emailing hello@pooldirectsupply.com with the subject “Privacy Opt Out.”

We do not knowingly sell sensitive personal information.

SHOPIFY

Shopify hosts our online store and processes information relating to access and use of our services.

Information submitted through our store may be transmitted to Shopify and its providers in the United States or other countries. Shopify may independently process certain information under its own privacy notices.

COOKIES AND SIMILAR TECHNOLOGY

Pool Direct Supply, Shopify, and our providers may use necessary, functional, analytics, and advertising cookies, pixels, tags, local storage, and similar technology.

These technologies may be used to operate the website, maintain a cart, remember preferences, secure accounts, understand traffic, prevent fraud, measure advertising, and support personalized advertising.

Blocking cookies may cause some website functions to stop working properly.

Where legally required, consent or opt out controls will be provided.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional email through the unsubscribe link in the message.

You may opt out of promotional text messages by following the instructions in the message, including replying STOP where available.

You may continue to receive communications concerning orders, payments, delivery, security, customer service, warranties, or legal updates.

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on account status, order history, warranty periods, fraud prevention, tax and accounting requirements, dispute resolution, legal obligations, and applicable limitation periods.

SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

No website, network, transmission, or storage system can be guaranteed completely secure.

Do not send complete payment card numbers, passwords, or unnecessary sensitive documents through ordinary email, text messages, chat, or contact forms.

YOUR PRIVACY RIGHTS

Depending on your location and applicable exceptions, you may have rights to:

• Access personal information
• Correct inaccurate information
• Delete certain information
• Receive a portable copy of certain information
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive information
• Withdraw consent where processing relies on consent
• Appeal a decision concerning a privacy request
• Exercise applicable rights without unlawful discrimination

PRIVACY REQUESTS

Email hello@pooldirectsupply.com with the subject “Privacy Request.”

Provide your name, state of residence, request type, account email, order number where relevant, and enough information for us to verify and process the request.

We may need to verify your identity and authority before completing a request.

CHILDREN

Our services are intended for adults and businesses and are not directed to children under 13.

We do not knowingly collect personal information from a child under 13 without legally required parental consent.

THIRD PARTY LINKS

Our website may link to manufacturers, financing providers, carriers, social networks, review platforms, and other third parties.

Their privacy and security practices are governed by their own policies.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in law, technology, business operations, providers, or data practices.

The revised policy will be posted with an updated effective date. Additional notice will be provided where legally required.

CONTACT INFORMATION

Online ordering is available 24 hours a day.

Customer service is available 24 hours a day, seven days a week by phone and text at (817) 587 4397.
Email and contact form messages may be submitted at any time and are normally answered within 12 business hours.

Pool Direct Supply
Operated by Zeto International LLC
Email: hello@pooldirectsupply.com
Phone: (817) 587 4397
Website: pooldirectsupply.com
Business mailing address: 445 Capricorn St, Cedar Hill, TX 75104, United States