Privacy policy

PRIVACY POLICY

Effective and last updated: July 14, 2026

This Privacy Policy explains how Zeto International LLC, doing business as Farmer Direct Supply (“Farmer Direct Supply,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you:

• Visit farmerdirectsupply.com
• Purchase or request products
• Request a quote
• Create an account
• Communicate with us
• Receive customer support
• Use our website, forms, chats, emails, phone services, or related services

These are collectively referred to as the “Services.”

Our online store is powered by Shopify.

This Privacy Policy should be read together with our Terms of Service and other posted policies.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect or process the following categories of information.

Contact and identity information

This may include:

• Name
• Company or organization
• Job title
• Billing address
• Shipping address
• Email address
• Phone number
• Account identifiers

Order and commercial information

This may include:

• Products viewed
• Quote requests
• Shopping-cart activity
• Orders and purchase history
• Product preferences
• Returns
• Cancellations
• Warranty matters
• Delivery requirements
• Tax-exempt status
• Commercial or agricultural use information

Payment and transaction information

This may include:

• Payment method
• Billing details
• Payment status
• Transaction identifiers
• Financing application status
• Limited information received from payment processors

We do not normally receive or store a complete payment-card number.

Account information

This may include:

• Username
• Password or authentication information
• Saved addresses
• Preferences
• Account activity

Communications and customer-support information

This may include:

• Emails
• Contact forms
• Chat messages
• Text messages
• Call details
• Reviews
• Photographs
• Videos
• Delivery records
• Warranty communications
• Customer-support notes

Calls may be monitored or recorded when notice or consent is required by applicable law.

Device, network, and website-usage information

This may include:

• IP address
• Browser type
• Device identifiers
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Session activity
• Approximate location derived from IP address
• Cookie identifiers
• Advertising identifiers
• Website-performance information

Fraud-prevention and verification information

For certain orders, we may request or obtain:

• Identity documentation
• Proof of payment authorization
• Business documentation
• Tax-exemption documents
• Sanctions-screening information
• Fraud or risk indicators

Inferences and preferences

We may infer likely product interests, customer preferences, or marketing segments based on interactions with the Services.

HOW WE COLLECT INFORMATION

We may collect personal information:

• Directly from you
• Automatically from your browser or device
• Through cookies, pixels, analytics tools, logs, and similar technologies
• From Shopify
• From payment processors
• From financing providers
• From manufacturers and distributors
• From warehouses and freight carriers
• From customer-service providers
• From marketing and advertising partners
• From fraud-prevention or identity-verification services
• From public sources and business partners where permitted by law

HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• Operate and administer the Services
• Create and manage customer accounts
• Prepare quotes
• Process payments
• Review and accept orders
• Confirm product configurations
• Verify compatibility
• Arrange manufacturing, fulfillment, and shipping
• Provide delivery and tracking information
• Coordinate with manufacturers, distributors, warehouses, and carriers
• Provide customer service
• Process returns, cancellations, warranty claims, and refunds
• Communicate transactional information
• Send marketing where permitted
• Personalize content and product recommendations
• Analyze website performance
• Improve products, services, operations, and advertising
• Detect, investigate, and prevent fraud, abuse, chargebacks, security incidents, and unlawful activity
• Verify identity and payment authorization
• Comply with tax, accounting, sanctions, regulatory, legal, and recordkeeping obligations
• Establish, exercise, or defend legal claims
• Enforce our agreements and policies
• Respond to lawful requests from government authorities or courts

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients when reasonably necessary.

Shopify and technology providers

This may include providers of:

• Website hosting
• Ecommerce services
• Cloud storage
• Customer relationship management
• Analytics
• Cybersecurity
• Communications
• Customer support
• Information technology

Payment and financial providers

This may include:

• Payment processors
• Banks
• Financing providers
• Fraud-prevention services
• Identity-verification services

Manufacturers, distributors, and delivery partners

We may disclose information to:

• Manufacturers
• Authorized distributors
• Warehouses
• Freight brokers
• Parcel carriers
• LTL and truckload carriers
• Warranty administrators
• Installation providers where separately arranged

This information may be necessary to quote, fulfill, deliver, service, or support an order.

Marketing, analytics, and advertising partners

We may use partners that:

• Measure advertising performance
• Analyze website traffic
• Support email or SMS marketing
• Display advertising
• Help us understand customer interests

Professional and legal recipients

We may disclose information to:

• Attorneys
• Accountants
• Auditors
• Insurers
• Regulators
• Courts
• Law enforcement
• Government authorities

Business transactions

Information may be disclosed to affiliates, successors, investors, lenders, or potential counterparties in connection with:

• Financing
• Reorganization
• Merger
• Acquisition
• Sale of assets
• Insolvency
• Transfer of the business

We may also disclose information at your direction, with your consent, or as otherwise explained when the information is collected.

TARGETED ADVERTISING, SALE, AND SHARING

We may use analytics and advertising services that collect or receive online identifiers and website activity.

Depending on applicable state law, disclosure of this information for cross-context behavioral advertising may be considered:

• A sale
• Sharing
• Targeted advertising

This may apply even when no money is exchanged.

You may submit applicable opt-out requests through:

• Our Your Privacy Choices page
• Available cookie or privacy controls
• A supported Global Privacy Control browser signal
• Emailing hello@farmerdirectsupply.com with the subject “Privacy Opt-Out”

We do not knowingly sell sensitive personal information.

We do not knowingly sell or share personal information belonging to children under 16 for targeted advertising.

SHOPIFY

Shopify hosts our online store and processes information about access to and use of the Services.

Information submitted through our store may be transmitted to Shopify and Shopify service providers in the United States or other countries.

Shopify may independently process certain information under Shopify’s own privacy notices and policies.

COOKIES AND SIMILAR TECHNOLOGIES

Farmer Direct Supply, Shopify, and our service providers may use:

• Necessary cookies
• Functional cookies
• Analytics cookies
• Advertising cookies
• Pixels
• Tags
• Local storage
• Similar technologies

These technologies may be used to:

• Operate the website
• Maintain a shopping cart
• Remember preferences
• Keep accounts secure
• Understand traffic and usage
• Prevent fraud
• Measure advertising
• Support personalized advertising

Blocking cookies may cause some website features to stop working properly.

Where required by law, we provide consent or opt-out controls.

We recognize Global Privacy Control as an opt-out request where legally required and technically detectable.

Other “Do Not Track” signals may not be recognized because there is no uniform industry standard.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional email through the unsubscribe link included in the message.

You may opt out of promotional text messages by following the instructions in the message, such as replying STOP where available.

You may continue to receive nonmarketing communications relating to:

• Orders
• Payments
• Delivery
• Security
• Customer support
• Warranty matters
• Legal or policy updates

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• Account status
• Order history
• Warranty periods
• Fraud-prevention requirements
• Tax and accounting requirements
• Legal obligations
• Dispute resolution
• Enforcement of agreements
• Applicable statutes of limitation

SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, network, transmission, or storage system can be guaranteed completely secure.

Do not send complete payment-card numbers, passwords, or unnecessary sensitive documents through ordinary email, text message, or contact forms.

YOUR PRIVACY RIGHTS

Depending on your location and subject to applicable exceptions, you may have rights to:

• Confirm whether we process your personal information
• Access personal information
• Receive a portable copy of certain personal information
• Correct inaccurate information
• Delete certain information
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Opt out of certain profiling
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal a decision concerning a privacy request
• Exercise applicable privacy rights without unlawful discrimination or retaliation

HOW TO SUBMIT A PRIVACY REQUEST

You may submit a request through:

Email:
hello@farmerdirectsupply.com

Subject line:
Privacy Request

Mail:
Zeto International LLC
d/b/a Farmer Direct Supply
445 Capricorn St
Cedar Hill, TX 75104
United States

Please provide:

• Your name
• State of residence
• Type of request
• Email associated with your account or order
• Order number, when relevant
• Enough information for us to verify and process the request

Do not send unnecessary sensitive documents.

We may need to verify your identity and authority before completing a request.

Where permitted, an authorized agent may submit a request on your behalf. We may require evidence of authorization and direct verification with you.

TEXAS PRIVACY RIGHTS

Where applicable under Texas privacy law, Texas residents may have rights to:

• Access personal data
• Correct inaccuracies
• Delete certain personal data
• Obtain a portable copy
• Opt out of targeted advertising
• Opt out of the sale of personal data
• Opt out of certain profiling

Applicable requests and appeals will be processed within the time periods required by law.

CHILDREN

The Services are intended for adults and businesses and are not directed toward children under 13.

We do not knowingly collect personal information from a child under 13 without legally required parental consent.

A parent or legal guardian may contact us to request deletion of information believed to have been collected from a child.

THIRD-PARTY LINKS

The Services may link to:

• Manufacturers
• Financing providers
• Carriers
• Social networks
• Review platforms
• Other third parties

Their privacy, security, and data-handling practices are governed by their own policies.

Farmer Direct Supply is not responsible for third-party websites or services.

INTERNATIONAL ACCESS AND TRANSFERS

Our service providers may access, store, or process information outside your state or country.

Where required, appropriate safeguards may be used for international transfers.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in:

• Law
• Technology
• Business operations
• Service providers
• Data practices

The revised policy will be posted with an updated effective date.

Additional notice will be provided where legally required.

Company Information

Farmer Direct Supply

This website is operated by Zeto International LLC, doing business as Farmer Direct Supply.

Phone: (817) 587-4397
Email: hello@farmerdirectsupply.com
Business Address: 445 Capricorn St, Cedar Hill, TX 75104